5 Questions to Ask Before Designing a Trade Show Booth 

Published On December 22, 2018 | By Millicent Epps | Business

When you decide to take part in a trade show, you may want to skip right into the display designing process. However, by taking a moment to answer some critical questions first, you and your exhibit designer can approach the process with a more precise picture of what you may need to make the venture successful.

A trade show booth is more than just a structure – it attracts clients to you, tells a lot about what your business is all about, sells your brand and even helps you to convert leads. In short, your display booth can either make or break your experience in the trade show. So, before you design one, here are some five questions to ask, yourself. Keep in mind that your answer will help both you and the exhibit designer to come up with a design that not only matches your preference but also enables you to stand out in the crowd.

Tip: it is essential to work with an experienced designer from reputable companies like Expo Marketing, as he or she will help you bring your ideas to life.

Who is your target audience?

You will need to channel your marketing efforts to a specific audience if you are to reap the most from the trade show. You can’t target everyone, or you’ll end up losing. Technically, these are attendees who are likely to generate income for your company. To grab their attention, you need to customize your booth in a way that accommodates them. Knowing who your target audience is, should be your first step. You and your designer can then discuss the design features that will grab their attention.

What does the display intent to accomplish?

Think about whether you want to display some products, to hold meetings, to give prospects an immersive experience, to close sales, to create leads or to conduct presentations. The goal will determine the elements that you’ll integrate into your custom booth.

What elements of your brand do you want to communicate?

Unique display that communicates the business brand precisely and effectively often works as they highlight the elements that differentiate one company from others. If you are looking to create a unique display, then you have to have an idea of what sets you apart from your peers, and determine the best way to communicate them through your booth.

What’s your budget?

How much are you willing to spend on trade show display? Determining your budget is a crucial part in designing your display. Ideally, you will need to know how much money you want to spend on a display before you can even start creating it. Once you have the number, both you and your designer can work something that will fit your budget and still make your display stand out.

How big should the booth be?

This is yet another critical thing to think about. Often, your intention for the booth, what you want to display and your budget will determine the size of your booth. So, once you have all these three aspects figured out, you and your designer can agree what size will best suit you.

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